with the goal of delivering a psa to discourage massachusetts drivers from participating in distracted driving on the roads, we created the “mass do not disturb” campaign. using the abbreviation in massdot’s name to reference the smartphone feature, this campaign aims to reminding drivers to enable the do not disturb mode and stay off mobile devices while on the road.

art directors: lilian nguyen + sofia nichols-hernandez ; copywriters: mina li + claire nagahiro